The anti-CRT movement has intentionally mischaracterized facts to politicize classroom content. Educators for Excellence wanted to build a narrative campaign to combat the education censorship movement.

What I contributed/led:

• Developed the creative direction for the campaign structure (led by a high production video featuring influencer talent)

• Developed the campaign identity (logo & branding approach)

• Managed the video production and editing process

• Managed the website design and production

• Developed and managed the digital strategies (resulting in 1.5mil+ impressions, 300k+ engagements, and the most engaged states of any organization sponsored digital campaign)

• Category :

  Branding, Creative Director, Graphic Design, Logo Design, Video Production

• Date :

  Apr . 28 . 2022

• Role :

  Creative Director

• Client :

  Educators for Excellence

• Website : 

  donterasehistory.org