Branding, Creative Director, Graphic Design, Logo Design, Video Production
Don’t Erase History – Creative Director
Project Details
The anti-CRT movement has intentionally mischaracterized facts to politicize classroom content. Educators for Excellence wanted to build a narrative campaign to combat the education censorship movement.
What I contributed/led:
• Developed the creative direction for the campaign structure (led by a high production video featuring influencer talent)
• Developed the campaign identity (logo & branding approach)
• Managed the video production and editing process
• Managed the website design and production
• Developed and managed the digital strategies (resulting in 1.5mil+ impressions, 300k+ engagements, and the most engaged states of any organization sponsored digital campaign)
- Category :
Branding, Creative Director, Graphic Design, Logo Design, Video Production
- Date :
Apr . 28 . 2022
- Role :
Creative Director
- Client :
Educators for Excellence
- Website :
donterasehistory.org